What You Should Know About This Year
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Tips on How to Integrate Seasonal Design into Your Branding
Even if you are not a fan of checking out the calendar, you can if it’s close to the holidays. Whether it’s the chilly weather or the pumpkin spice, businesses are all aboard the hype train during the holidays and try to find creative ways of adding seasonal design trends into their brand.
Holiday branding is a great way for companies to boost their brand awareness, but take note that there is a blurry line between partaking the holiday spirit and plain old seasonal overkill.
Before you start implementing the season into your brand, try to spare some time and read our quick guide related to seasonal branding and products.
Let your logo spread the joy of the holidays.
Your logo is the face of your brand, it speaks about the what your business is all about and the message you convey to the consumers. Your logo reflects professionalism and quality and is the window into the culture that your company is built upon.
Give your logo a holiday theme, give it a subtle little holiday vibe by coloring it with regards to the holiday palette as opposed to your traditional color scheme. Get into the holiday spirit and have some fun by decorating your logo with holiday icons such as pumpkins, snowman, or holly berries.
The key is subtlety, take note that your logo is one of your brand’s identity. You don’t want to overdo things and change up your logo to the point that customers and clients are no longer able to recognize it. Have fun and have a go at the seasonal design trends and elements but don’t forget to have your brand’s voice still be heard amongst the santa hats and snowflakes.
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Don’t be limited to the winter holiday seasonal design elements alone. Try to host a variety of seasons not just the winter holidays, including the your industry’s specific seasons.
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Social media and Seasonal Design.
The best place to implement seasonal design elements into is social media.
You can replace your Facebook cover photo with a holiday inspired one for the duration of the season, view here for more info. Swap your Twitter header for a more seasonal one with an inviting and cozy message. Adorn your social media pages with messages and imagery that is appropriate for the season.
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There are various logo scheduler plugins that will make updating your logo for various social media platforms and as well as your email much easier when it’s time to switch it up for the season. Click now for more information
If you have a company blog, try to post season related content for more engagement. Examply, if you have a company that deals with sustainable eco friendly products, then you might want to write a blog about eco friendly holiday decors and lighting.
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